People often say, "It must be good for your recruiting business to have a podcast." But here's the thing: the podcast is twice as old as the recruiting agency. The business grew out of the podcast.
The Beginning
I started the podcast in October 2020 with a loose goal: talk to interesting people about the ideas and decisions that shaped their careers.
My network reshaped the podcast. The podcast guests pointed me to other lawyers I should interview. Sometimes these were their friends. Other times they suggested people they admired but didn't know.
The Evolution
That iterative process led to the podcast's mission today: deep dives with lawyers about the principles behind their careers and the patterns across lawyers for success.
It's the same process that pulled me into recruiting: not by deciding to "start a recruiting business," but by becoming useful to lawyers in my network through conversations, ideas, and relationships.
The Lesson
A relationship-first approach does more than grow an audience. It reveals where you are useful. And if you keep following that thread, it often creates the next opportunity before you can conceive it.
This is why working with multiple recruiters backfires for many lawyers. The best opportunities come from deep relationships, not scattered connections.
Start with conversations. Follow the thread. The business will reveal itself.